CAMPAIGN NAME:

#AcidityReliefMelts Launch

CAMPAIGN LINE:

Because wellness doesn't have to feel clinical.

OBJECTIVE:

Drive product visibility and curiosity through unconventional influencer categories, highlighting Wellbeing Nutrition’s modern take on gut health.

Acidity Relief Melts Launch

The campaign broke stereotypes in the wellness category by blending humour and
lifestyle storytelling to make a health product feel effortlessly cool.

10+

INFLUENCERS

1.5M+

VIEWS

50K+

LIKES

49K+

ENGAGEMENTS

0.3

CPV

About the Brand

Wellbeing Nutrition is a new-age health and wellness brand that creates clean, science-backed supplements designed for modern lifestyles, combining convenience with nutrition.

Industry Challenge

In a cluttered wellness market dominated by preachy content and repetitive health claims, the brand needed a fresh narrative that could make supplements talk-worthy, not just doctor-approved.

Why Influencers

To tap into diverse creator communities beyond health; using everyday, relatable voices that make wellness a lifestyle choice, not a lecture.

INSIGHT

Audiences are more likely to trust wellness advice when it comes wrapped in entertainment and relatability rather than medical jargon.

CAMPAIGN IDEA

Flip the wellness script. Instead of traditional health influencers, the campaign teamed up with travel and comedy creators to normalize acidity relief as part of real, everyday life—fun, spontaneous, and light-hearted.

INFLUENCER TYPE
10+ creators from comedy and travel niches
(Pan India)
PLATFORM
Instagram
DELIVERABLES
Reels and Stories featuring organic storytelling around travel, food, and everyday digestion scenarios
TONE
Playful, conversational, and non-preachy, positioning Acidity Relief Melts as a go-to travel essential rather than a medicine

GROWTH
SNAPSHOT

  • 1.5M+ organic views with high engagement rates across reels.
  • Expanded reach beyond core wellness audiences.
  • Reinforced Wellbeing Nutrition’s positioning as the cool, approachable face of wellness.

WANT YOUR NEXT LAUNCH TO

hit 1M+ eyeballs?