CAMPAIGN NAME:

#RealOut

#VitaminCRange

CAMPAIGN:

Refreshing men's grooming with real creators and real conversations.

OBJECTIVE:

Drive awareness and engagement for The Man Company's Summer Scents and Vitamin C grooming range through influencer storytelling.

#RealOud

#VitaminCRange

25+

INFLUENCERS

9.4M+

VIEWS

270K+

LIKES

25K+

ENGAGEMENTS

0.5

CPV

About the Brand

The Man Company is a leading Indian men’s grooming brand offering premium personal care essentials across fragrance, skincare and beard care categories.

Industry Challenge

In an increasingly crowded men’s grooming market, visibility and recall depend on authentic connections and seasonally relevant, relatable content.

Why Influencers

To showcase credibility and relatability through real creators who embody the brand’s confident yet effortless identity.

INSIGHT

Men are actively seeking grooming solutions that blend sophistication with practicality, especially during summer when fragrance freshness and skin care matter most.

CAMPAIGNS IDEA

Leverage influencer-driven storytelling to highlight The Man Company’s Oud range for signature scents and Vitamin C range for refreshed skin, both positioned as essentials for summer grooming.

INFLUENCER TYPE
25+ creators including macro and celebrity influencers
(Pan India)
PLATFORM
Instagram + YouTube
DELIVERABLES
Reels, YouTube videos, and cross-platform stories
NARRATIVE
Dual-focus storytelling: #RealOud for the confident, modern man and #VitaminCRange for bright, refreshed grooming routines
TONE
Sophisticated, everyday, and relatable; bridging aspirational appeal with practicality

GROWTH
SNAPSHOT

  • 9.4M+ video views and 270K+ likes within campaign duration.
  • Strengthened product recall and purchase intent for Oud and Vitamin C ranges.
  • Boosted engagement and reinforced The Man Company’s position as a leader in men’s grooming innovation.

READY TO SEE YOUR

metrics glow up?