BRAND:

Wild Stone

CAMPAIGN:

#KunalIsBack

OBJECTIVE:

To reclaim the spotlight for Wild Stone and position it as the fragrance of supreme men; confident, magnetic, and unforgettable.

IMPACT

  • Reignited Brand Recall
  • Dominated the Fragrance Conversation
  • Commanded Attention in a Cluttered Market

About the Brand

Wild Stone is one of India’s leading men’s grooming brands, known for its fragrances that embody boldness and masculine allure.

The Challenge

With the men’s fragrance market overflowing with new entrants and lookalike campaigns, Wild Stone needed to reclaim its edge and its rightful place at the top of the game.

The Need

To rebuild strong recall and reposition Wild Stone as the ultimate choice for the Supreme Man, one who owns his presence, unapologetically.

THE IDEA

Make a statement so bold, it cuts through the noise. Reignite the brand with a face and voice that embody supreme confidence — Amol Parashar.

THE INSIGHT

Confidence isn't shown; it's felt. The right fragrance makes you walk into a room like you already own it.

GROWTH
SNAPSHOT

  • Captured audience attention in a crowded category
  • Boosted brand recall with confident storytelling
  • Reclaimed Wild Stone’s legacy as the fragrance of supreme men
WANT TO REIGNITE YOUR BRAND WITH BOLD STORYTELLING?

LET’S BUILD YOUR NEXT

breakthrough campaign