CAMPAIGN NAME:

#RealPetsRealResults

CAMPAIGN LINE:

Real pets, real reactions The most pawsitive proof of wellness.

OBJECTIVE:

Drive awareness and trial for Furlicks Oral Strips through authentic, creator-led storytelling that highlights everyday pet wellness.

Furlicks Pet Care

7+

INFLUENCERS

2.7M+

VIEWS

62K+

LIKES

2K+

ENGAGEMENTS

0.05

CPV

About the Brand

Pet parents often struggle with supplement formats that are messy, hard to administer, or unappealing to pets. Traditional advertising lacked authenticity and relatability.

Industry Challenge

Pet parents often struggle with supplement formats that are messy, hard to administer, or unappealing to pets. Traditional advertising lacked authenticity and relatability.

Why Influencers

Instead of celebrity-driven content, Furlicks chose real pet parents and micro-creators to showcase effortless, genuine product experiences that other pet parents could trust.

INSIGHT

Pet parents rely heavily on community trust; seeing real pets benefit from a product feels far more convincing than polished ads.

CAMPAIGN IDEA

Let the pets do the talking (and licking). The campaign spotlighted Furlicks’ oral strips as fun, easy, and effective, capturing unfiltered reactions from pets and owners alike.

INFLUENCER TYPE
7 creators (Nano + Micro, Pan-India)
PLATFORM
Instagram
DELIVERABLES
Reels showcasing pet-parent interactions and product ease-of-use
CONTENT STYLE
Playful, conversational, and non-preachy, positioning Acidity Relief Melts as a go-to travel essential rather than a medicine

GROWTH
SNAPSHOT

  • 2.7M+ views and 62K+ likes generated organically.
  • Boosted awareness across product variants (Skin & Coat, Gut Health, Bone & Joint Health).
  • Strengthened brand authenticity and community trust within the pet wellness category.

WANT TO BRING YOUR

brand into the spotlight?